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About Us

1999- years of tradition

  • 1999 Snuggle Sac

    Company established, creation of the first Snuggle Sac sleeping bag

  • 2000 House of Fraser

    Orders received from House of Fraser and John Lewis

  • 2002 Warner Bros

    Harry Potter Merchandise Licence

  • 2003

    6 Harry Potter Snuggle sacs added to the range

  • 2005 Gift Association Gift of The Year

    Gift Association's Gift of The Year

  • Coca Cola 2006

    Designed and sold a range of bespoke Coca Cola Snuggle Sacs

  • 2012 Junior Design Award

    Shortlisted for Junior Design Award's Most Innovative Product

  • 2013 Loved By Parents

    Winner of Loved by Parents Best Nursery Accessory Award

  • 2015 My Family Favourite Award

    Winner of My Family Favourite award for Best Product

  • 2018 Bizziebaby Bronze Award

    Bronze Award
    in the bizziebaby Awards

  • 2019 Bernardo's Believe in Children

    Recommended by Barnardo's Children's Charity

  • 2019 Snuggle Sac Since 1999

    Company rebrand & new website. New market development

The 22 Year Journey of the Snuggle Sac Brand

I created the Snuggle Sac brand 22 years ago, when my boys were toddlers and I was looking for a way to help address my family’s sleep deprivation problems.

I came up with the design of a fleecy lion sleeping bag which l called a Snuggle Sac. I wanted something which was special to him, had the connection of a favourite teddy bear, the comfort of a security blanket and the warmth of a sleeping bag. The concept worked brilliantly and in no time at all he was sleeping through the night, having daytime naps and giving us all needed respite.

With the sleepless nights a thing of the past, l realised the Snuggle Sac idea could provide a sleep solution to other parents. So began a two decade journey that saw the company expand to include international manufacture and distribution.

An early endorsement came from JK Rowling - who purchased a Snuggle Sac for her daughter and wrote the Squashy Purple sleeping bags (Snuggle Sacs) into The Prisoner of Azkaban book, which meant we eventually helped design and make bespoke Sacs for the film set.

Other accolades followed and included: Winner of Best Gift for Kids category of the Gift of the Year competition, and Snuggle Sac being shortlisted in the top 5 of the kids Superbrand list.

But all good things must come to an end. The restrictions we have all endured in 2020 gave me a chance to reflect and I decided it was time to retire. Therefore, this new website has been developed to sell all remaining ‘Original’ Snuggle Sac stock and the range of gorgeous baby blankets we have in the warehouse.

We would like to thank all our old customers and welcome our new ones and will look forward to 2021.

Tina Goldsmith Tina Goldsmith Snuggle Sac Founder
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